TEME is a partnership that promotes Tenbury Mistletoe via events and the internet. We were the key player in the establishment of the Tenbury Mistletoe Festival. The project began when a consortium of local business people and nationally acknowledged mistletoe experts got together to help secure a future for local and regional growers.
Tenbury English Mistletoe Enterprise (TEME) was formally launched in 2004/5 and established National Mistletoe Day, the Mistletoe Festival and a Charity Mistletoe Ball - all part of a high-profile package to put on the town on the map.
The project followed the threatened shut-down of the traditional holly and mistletoe sales at the livestock market in Tenbury Wells in 2004. “This came as a sudden and bitter blow to the Tenbury community putting 100 years of mistletoe heritage is at stake” says TEME Chairman Reg Farmer. We are aiming to build on this by working closely with local and national agencies to cement an economic future for local growers through positive marketing and we are here to support local growers, give a boost to the economy and tourism and encourage more visitors into the area.”
To help establish a higher profile for English mistletoe TEME began by calling for a nationally recognised English Mistletoe Day linked to an annual Mistletoe Festival in Tenbury Wells. Praising the TEME project Bill Wiggin MP said “Tenbury Wells is recognised world-wide for mistletoe and this new venture can only be good for local growers. It will help with extra income for farmers and land owners keen to bring neglected apple orchards alive again. I grow mistletoe too and will be backing Tenbury Wells as England’s mistletoe town and supporting the call a National Mistletoe Day; after all it spreads good cheer at Christmas and without it many kisses will be left ungiven.”
The first full Mistletoe Festival took place in November/December 2005, and an independent committee has now been established to run it. Mistletoe Day has been endorsed by Parlament and takes place annually on 1st December.
TEME first experimented with online mistletoe sales in December 2005, followed up with Valentines, Wedding and Grow-Your-Own Mistletoe promotions in the spring of 2006. A wider product range was marketed for winter 2006/7, with more planned for 2007/8...
TEME, based in Tenbury Wells, comprise Reg Farmer (Chairman) Alec Wall (Company Secretary) and Jonathan Briggs (Specialist Advisor); Herefordshire, Worcestershire and Gloucestershire, the UK’s best English mistletoe areas are represented on the board. Jen Green and Stan Yapp were closely involved in the establishment of TEME.
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